“But I want to suggest that the loss of control that might be delivered by some neurointerventions is not really the issue because we are never actually in control anyway, even though it might seem that we are. The real issue is that the subjects of these neurointerventions might become alienated from their own thoughts and behaviours.”Hazem Zohny
Everyone likes to talk about the prospect that eventually, we won’t have smartphones anymore, there’ll just be chips implanted right in your head, and possibly wired directly into your brain.
What will that mean for our decision-making and thought process? What if advertisers and companies could buy insertion into our subconscious? We already have algorithms that can predict our moods and tailor advertising accordingly, wouldn’t it be the next step to just rig some to actually put you in the mood – or make the decision for you – to buy something before you even knew it?
Ethically, one would have to think that there would be some sort of oversight with regards to this kind of tech, however, once the circuitry is in place, it would be rife for the hacking. Obviously everyone thought Facebook would be just groovy forever and look what it’s gotten us now.
I’ll be sticking with my ‘ancient’ iPhone SE for now.