Facebook Co-Founder Says Break It Up

Facebook co-founder Chris Hughes has written an interesting opinion piece over at the New York Times, “It’s Time to Break Up Facebook”.

I’ve been off Facebook for over a year now and about six months ago stopped using Instagram and Messenger. While I had my own issues and struggles with social media use affecting my mental health and general disposition, what finally got to me was the realization that Facebook’s business model is at it’s core, unethical. While I could remain on the platform and dismiss it or monitor and curtail my use, I felt like using any of the products was a tacit endorsement of their business practices and that just didn’t sit right with me.

A few choice nuggets from the article, which I suggest you read in full if you’re at all interested in these things:

Mark’s (Zuckerberg) influence is staggering, far beyond that of anyone else in the private sector or in government. He controls three core communications platforms — Facebook, Instagram and WhatsApp — that billions of people use every day. Facebook’s board works more like an advisory committee than an overseer, because Mark controls around 60 percent of voting shares. Mark alone can decide how to configure Facebook’s algorithms to determine what people see in their News Feeds, what privacy settings they can use and even which messages get delivered. He sets the rules for how to distinguish violent and incendiary speech from the merely offensive, and he can choose to shut down a competitor by acquiring, blocking or copying it.

Facebook makes its money from targeted advertising, meaning users do not pay to use the service. But it is not actually free, and it certainly isn’t harmless.

Facebook’s business model is built on capturing as much of our attention as possible to encourage people to create and share more information about who they are and who they want to be. We pay for Facebook with our data and our attention, and by either measure it doesn’t come cheap.

The most problematic aspect of Facebook’s power is Mark’s unilateral control over speech. There is no precedent for his ability to monitor, organize and even censor the conversations of two billion people.

Facebook engineers write algorithms that select which users’ comments or experiences end up displayed in the News Feeds of friends and family. These rules are proprietary and so complex that many Facebook employees themselves don’t understand them.

You may be saying to yourself, “if you (meaning me) quit facebook, why still so much interest in it?” The simple fact is I find it fascinating. The story is – in its truest sense – far more engaging and interesting than science fiction. It’s a massive experiment being carried out on humanity in real-time. It’s like the car-crash of the digital age – one simply can’t look away. The interesting thing is that the majority of people are still in the car – and even when being told it’s about to crash opt to sit tight.

They Got Instagram Now, Too

Back when I started dumping my social media accounts – for various reasons – the one I held on to the longest, almost a year longer than the others, was Instagram. I liked that it was primarily photo based and that seemed to invite people to post a different kind of content. There was little to almost no negativity – in my feed anyway – and it seemed to be a much more civil place than the likes of Facebook and Twitter.

I mostly followed outdoor gear and bike companies as well as athletes and my actual IRL friends, so it’s not surprising I didn’t see much else. Apparently it was there though, and continues to grow. I finally nuked my Instagram account a few months ago, primarily for personal reasons, but it seems that it has gone the path of Facebook now as well, so in retrospect, I’m glad I got out when I did.

An article in the Atlantic, Instagram is the Internet’s New Home for Hate, doesn’t paint a very rosy picture.

“Instagram is teeming with these conspiracy theories, viral misinformation, and extremist memes, all daisy-chained together via a network of accounts with incredible algorithmic reach and millions of collective followers—many of whom, like Alex, are very young.

“Following just a handful of these accounts can quickly send users spiraling down a path toward even more extremist views and conspiracies, guided by Instagram’s own recommendation algorithm.”

“Given the velocity of the recommendation algorithm, the power of hashtagging, and the nature of the posts, it’s easy to see how Instagram can serve as an entry point into the internet’s darkest corners. Instagram “memes pages and humor is a really effective way to introduce people to extremist content,” says Becca Lewis, a doctoral student at Stanford and a research affiliate at the Data and Society Research Institute. “It’s easy, on Instagram, to attach certain hashtags to certain memes and get high visibility.”

“In December, Wired reported that Instagram had become the “go-to” social network for the Internet Research Agency, a Russian troll farm notorious for meddling in U.S. elections. A report commissioned by the Senate Intelligence Committee declared that “Instagram was perhaps the most effective platform for the Internet Research Agency” to spread misinformation. “Instagram has the power of Twitter to broadcast out, but the infrastructure of Facebook supporting it,” says Jonathan Albright, a researcher at Columbia University who directs a center on digital forensics. “It has the best of all platforms.”

I’m glad that I left Instagram before I came across any of this stuff. I’d seen traces of it on Facebook, which is what prompted me to get off that finally. I think that quite possibly I could have continued to use both these platforms without encountering too much of this kind of content – I was pretty particular about who and what I followed – but at it’s core, I think my decision to leave was based around the fact that by using those platforms, I was tacitly endorsing both their business models and their standards of conduct – neither of which I felt comfortable doing anymore.

‘Light ‘ Phone Experiment Observations

So back in my post about the Light Phone 2 – I decided to give it a go with setting up my iPhone as much like a Light Phone 2 as possible and give it 2 weeks. Visit my first post to see what I stripped the phone down to. Here’s some observations.

Day Two

Already got weirded out a few times that I couldn’t check email on the phone. Decided I had to let it go. When I finally got to email on a desktop, I found that really, there was nothing there that important. I’m working on sort of settling into ‘not knowing’ what’s in the Inbox at all times. When I can accept that, it’s somewhat liberating. There was a bunch of news today based on a WSJ story about third-party apps sending info to Facebook and/or tracking users making me wonder about keeping Messenger on my phone. The caveat has always been that a few very close connections use it almost exclusively and it’s easy for things like sharing links and photos, but I am starting to wonder if I want to keep using it on principle.

I’ve also realized how regularly I use some browser bookmarks – and with only Safari on my phone and Chrome as my primary desktop browser, they aren’t available. I could of course duplicate them in Safari, but that defeats the point of trying to streamline things. This is one reason I’ve often jumped back and forth from Chrome to Safari in the past. I’ve always wanted one solution. Safari has always been clunky and slower than Chrome and is not the best browser for web development. I’ve also had issues with the Last Pass extension not working consistently in Safari on the desktop. I do like Safari’s ‘Reading List’ feature though – something Google is now using but is not available on desktops – yet – unless you’re using an Android device. Instead I just made a ‘Junk Drawer’ bookmarks folder in Chrome. Will have to consider if all this is a big enough deal to dump Chrome as my default browser on the desktops.

Day Three

So interestingly, other than weather (which I can check out on my watch), I really have no need check my phone at all until I get to work in the mornings now. Indeed with no email on the phone, unless I get a notification of a text or a call – I have no need to ‘check’ my phone at all. I have already on several occasions caught myself picking up the phone, unlocking it and staring at it like “what am I doing here” then remembering, oh yeah, there’s nothing here for you.

Day Four

I nuked Facebook Messenger. Told the few contacts I regularly used it with that I’m available via text, voice or email, take your pick. I’m down to only stock Apple apps. I realize that Apple is very likely tracking my usage and stats, but to some extent I have to think that their stock apps have no reason to share data outside the Apple OS. Most significantly, today I realized I no longer have any reason to take my phone to the bathroom. Ahem.

Day Five

Prior to this experiment, I was averaging an hour and a half of phone screen time per day – that was even without social media. Currently down to 20 mins or so. Today I added 2 apps back, Scanner Pro and my banking app – both apps that I use almost daily and I find very useful.

Day Ten

At home, my phone sits on the dresser. I don’t carry it around the house. Granted, my Apple Watch lets me know if there’s a call or a text if I don’t hear the phone itself, but I’m no longer really looking for it in general when I’m out and about. I put it in my backpack when I’m in the car. Bluetooth lets me answer calls – and I’m even thinking of disconnecting that. Do I really need to talk to someone on the phone when I’m driving? There was a time when we as a species didn’t and somehow we managed. As a parent of a kid currently taking driving instruction and who will be driving soon, I’m becoming more cognizant of what message I’m sending – even if it’s only subconsciously.

Day Twelve

I had to cave and put email back on the phone. Too much of life hinges on it. Hockey coaches, teachers, and a slew of other businesses/clubs/institutions all still use it as a primary and immediate source of contact or news dissemination even though there’s been tons of different articles proclaiming its demise as a communications medium. Also, email as an archive of information is invaluable and I didn’t realize how often I go back and ‘look something up’ or check an old email for reference.

I did really enjoy not having it on the phone and having to be more intentional about checking email at a desktop. I had established a habit of deliberately checking mail once a day – more the way you would with snail mail – and responding to and addressing issues at that time. This simple act had 2 pleasurable effects. First, there was the satisfying feeling of getting something done, i.e. “Ok, checked my mail, now on to the next thing.”

Second, the act of sitting down and responding to emails in one shot meant I spent more time with replies, especially with the consideration that I probably wouldn’t be getting back to check mail for another 24 hours or so. I could definitely see myself without immediate access to email – i.e. on the phone – once things involving kids slow down or go away all together. For now it will have to stay.

Disconnected the phone from the car via Bluetooth. Now when I’m driving, I’m just driving.

In Closing

One Screen to Rule Them All…

Overall, it’s been a positive experience/experiment. The only other apps I added back were my password manager app ( I do need access to passwords and such sometimes when at a client’s office or elsewhere and as IT/Support guy for our family I’m always getting asked for passwords) and the Voice Memos app which I do use for voice memos and also sometimes I just make recordings of sounds.

The Organizational Demon in my head is satisfied as well because what I’ve got fits on one phone screen with no empty spaces and no swiping. I’ve kind of made that the ‘box’ I’m confining myself to.

Ultimately, in answer to my original query of whether or not I could switch to the actual Light Phone 2 – I think the answer would be, yes – but only at a point when my family calendar was considerably less packed – and I’m responsible for accessing less information on behalf of others. There’s still the issue of photos – which I do use my phone for a lot, so in an ideal world, my ‘light phone’ would still have a camera. For now I think I’ve ‘lightened’ my current iPhone considerably as well as lightening my usage of it, both of which have been positive.