“By requiring Rogan’s listeners to use the Spotify app to tune in, the company gains far deeper data about who, when and where their audiences are; that, in turn, can be fed through to advertisers, who are more likely to pay higher rates if they can be assured that the target audience is listening. Control of the player also allows Spotify to vary the advertising to the audience, again increasing revenue.”
This is unfortunate. I understand the need for these podcasters to generate revenue for their shows – they deserve something for their effort and advertising is one way to do that, however I prefer the more direct ‘donation/subscription’ model of someone like Sam Harris – where I feel I’m more directly supporting the person and their work vs. paying a large corporation who’s going to track my actions and advertise back at me. There are several other people on the internet who’s work I feel I directly benefit from and therefore I’m happy to support directly – Brad Warner and Ben Weaver among them. This move by Spotify will effectively position it as the Facebook of Podcasting. 99% of people probably won’t care – and to me that’s part of the problem.
I’d never used Spotify for several reasons, I am happy with Apple Music and I didn’t like their app/interface. This gives me one more reason to opt out. It will be a shame because if/when Rogan’s show goes exclusive on the platform, I’ll miss it.
I haven’t had a personal Facebook account in over a year but I have an empty one that I use to manage Facebook Pages for my company and clients. The data I found there was interesting. I can only imagine what would be there for a regular/heavy user.
My stats showed many of the websites I’d visited via the browser I use at work – roughly 151 data sources, dating all the way back to June of 2019. At that point it simply said I’d reached ‘the end of my available activity’.
One of the interesting things I saw using the tool, you can further drill down and see what advertisers targeted ads at you and if you were specifically on their contact lists.
Gerry McGovern presents us with some facts to ponder regarding all this data we’re constantly accruing. He compares the amount of data we’re currently amassing to what its equivalent would be as paper in his post Data Expands to Fill the Space Available. I’ll cut right to the spoiler:
Let’s say an average tree produces 50 350-page books and that on each of those pages there are between 250 and 300 words. That gives us about 100,000 words per book or five million words per tree. I tested how many KB were used for saving 100,000 words in a couple of formats and got an average of 500 KB. Let’s throw some images and tables into the mix and bring the size up to 1 MB, which would mean that an average tree stores about 50 MB of data.
A zettabyte is 1,000,000,000,000,000 MB or one quadrillion MB. If a zettabyte was printed out in 100,000-word books, with a few images thrown in, then we would have one quadrillion books. It would take 20,000,000,000,000 (twenty trillion) trees’ worth of paper to print these books. It is estimated that there are currently three trillion trees on the planet. To print a zettabyte of data would thus require almost seven times the number of trees that currently exist to be cut down and turned into paper.
It is estimated that by 2035 there will be 2,000 zettabytes of data in the world.
I have been reading more ebooks lately, partly due to convenience, but also because, I guess, somewhere in the back of my mind I thought it made more sense environmentally and sustainably. Unfortunately, it would seem the decision isn’t as clean cut as one would hope and we may be in for a reckoning of sorts at some point. Whether it be physical or virtual – it would seem that the notion of ‘less is more’ still seems most prudent.
So if you’ve been paying attention to my posts at all, you’ll know that I was planning on running an experiment based around using a Light Phone 2 provided by a buddy of mine with the intention of seeing what it was like to be ‘smartphoneless’ for some given period of time. Well, that idea has crashed and burned or perhaps more accurately, fizzled.
First off, it was taking awhile for the Light Phone folks to ship their product – a not-unexpected occurrence – given that this was an Indiegogo thing and these things take time. Not an un-ironic comment on how our everything-immediately-on-demand world has influenced our expectations and perceptions of time. Still, the length of time it was taking started to sap interest in the desire to play around with the device. Steve – the guy who was going to loan me his version of the phone – and I remarked on this a few times in our correspondence. Still, I remained committed to giving it a shot and he still felt I was a good candidate to put it through its paces.
When the phone finally shipped to Steve, once he received it, decided he wanted to give it a temporary spin so set about trying to get it up and running with his cellular service provider. He hit some snags though, and then decided to try using the Light Phone’s own SIM plan and ordered up a card – only to have issues with getting the SIM to be recognized once it arrived. Last we spoke, he still didn’t have the thing up and running.
In the meantime, I had my own circumstances change in that I agreed at the last minute to coach my kids’ hockey team this winter. Based on my previous experiences coaching, the prospect of trying to run the team as well as coordinate with parents and league staff all without a ‘smart’ phone (one with a calendar and access to a web browser and email) seemed like an exercise in futility and one that would only make life miserable. Due to the time it was taking to get the Light Phone into my hands, my interest in the experiment as it was initially formulated had waned. Being faced with this new organizational challenge – I told Steve I wasn’t really interested in it any longer – at least not at this point.
I will say this though, that the whole idea wasn’t without it’s upsides. Through the process of thinking about the phone and preparing to use it, I went through several phases of evaluating and thinking about what apps I have on my current phone and how I use them. That process has led to a major cull in both apps on the phone as well as phone usage/screen time in a way that has been overwhelmingly positive. Probably the largest single change has been the elimination of email from my phone. While I did, initially re-install it after agreeing to coach, I uninstalled it after only a short while realizing that the several months prior of having no access to it on the phone had taught me I don’t need it and I was able to pretty much manage things by sticking to the routine I’d established of basically checking email once a day, intentionally, at a regular time.
In closing, I’m still glad that I went through the whole process, even though things fell apart at the end. The result is I’m still using a phone that’s about as ‘light’ as I can get, and the apps that are on it I’ve given a lot of thought about whether I want to give my time and attention to and if they’re of real value in my day-to-day. This idea of considering how we use the technology we have very intentionally is something Cal Newport talks about at length in his book Digital Minimalism: Choosing A Focused Life in a Noisy World. Although I’ve actually only just started reading this, I had inadvertently already begun what Mr. Newport calls the ‘Digital Declutter’ without even knowing it. When I wanted to reevaluate my relationship with the technology in my day-to-day life, it just seemed to be the sensible way to do it. That said, the book is great so far and I highly recommend it if it sounds like something you’re interested in or are considering.
For those interested/playing along – I’ve stuck to my initial plan of keeping my phone to ‘one-screen’ of apps. Each one has had to ‘earn’ its real-estate there (exception being the un-installable apps, some of which I wish I could nuke). I also didn’t cheat by putting apps I can’t remove in a folder to give me more space on the ‘one-screen’, so I really had to think hard about it. Interesting note – I’m up for an upgrade of my iPhone SE and I notice that even the smallest of the newer iPhones is larger than this one. While I’m not excited about that – I like a small phone – I think it does mean more screen real-estate for apps, I guess I’ll have to see how that goes.
The latest episode of Douglas Rushkoff’s Team Human podcast is pretty good. The guest, Tiffany Shlain, has written about about unplugging from screens one day a week in a practice that is sort of a modern day throwback to the notion of a weekly ‘sabbath’ or ‘Shabbat’. Some really interesting discussion ensues.
They talk about the notion that people don’t know how to just sit with themselves anymore – or that it’s become thought of as a bad thing to ‘sit idly’. I feel the generations my kids belong to will especially have no concept of this, or construe it mostly as ‘wasting time’ having been exposed/connected to tech their entire lives.
The reality is that in many cases time spent in self reflection, or simply being present in the moment with others without the distractions of tech, is time better spent but we’re not taught that anymore and indeed, most tech companies/platforms are trying to encourage the very opposite.