“By requiring Rogan’s listeners to use the Spotify app to tune in, the company gains far deeper data about who, when and where their audiences are; that, in turn, can be fed through to advertisers, who are more likely to pay higher rates if they can be assured that the target audience is listening. Control of the player also allows Spotify to vary the advertising to the audience, again increasing revenue.”
This is unfortunate. I understand the need for these podcasters to generate revenue for their shows – they deserve something for their effort and advertising is one way to do that, however I prefer the more direct ‘donation/subscription’ model of someone like Sam Harris – where I feel I’m more directly supporting the person and their work vs. paying a large corporation who’s going to track my actions and advertise back at me. There are several other people on the internet who’s work I feel I directly benefit from and therefore I’m happy to support directly – Brad Warner and Ben Weaver among them. This move by Spotify will effectively position it as the Facebook of Podcasting. 99% of people probably won’t care – and to me that’s part of the problem.
I’d never used Spotify for several reasons, I am happy with Apple Music and I didn’t like their app/interface. This gives me one more reason to opt out. It will be a shame because if/when Rogan’s show goes exclusive on the platform, I’ll miss it.
It may seem counter-intuitive to sit down and meditate during an emergency, but we are currently, all of us – globally, experiencing an emergency of a very unique nature. One where many of us will find ourselves with nothing but time to occupy. The default would certainly seem to be to spend that time freaking out. Or you could try something different. Sam Harris lays it out very well in this specifically targeted podcast Meditation in an Emergency. Perhaps, check it out with some of the free-time you now find yourself strangely enough, burdened, with.
The latest episode of Douglas Rushkoff’s Team Human podcast is pretty good. The guest, Tiffany Shlain, has written about about unplugging from screens one day a week in a practice that is sort of a modern day throwback to the notion of a weekly ‘sabbath’ or ‘Shabbat’. Some really interesting discussion ensues.
They talk about the notion that people don’t know how to just sit with themselves anymore – or that it’s become thought of as a bad thing to ‘sit idly’. I feel the generations my kids belong to will especially have no concept of this, or construe it mostly as ‘wasting time’ having been exposed/connected to tech their entire lives.
The reality is that in many cases time spent in self reflection, or simply being present in the moment with others without the distractions of tech, is time better spent but we’re not taught that anymore and indeed, most tech companies/platforms are trying to encourage the very opposite.