Tag Archives: Amazon

Good v. Evil

Went for a bike ride. Posted a few words on Instagram about it:

Went for a bike ride with @spoke_n_words today. I can’t tell you everything we talked about – Instagram limits us to 2200 characters. I just used up 115. We talked about how that is part of the struggle today. That there’s so much to be said, and little place to say it anymore. And people have little time or patience to listen. We talked about my constant struggle to be on this platform and in this space when it seems to be hypocritical. If one is trying to spread positive mojo but resorts to using an inherently flawed or nefarious tool, ethically, is that a win? If you shouldn’t shop on Amazon because of their corporate practices – should you be reading and posting on Instagram in light of theirs – and by ‘theirs’ we all know I mean ‘Facebook’s’? Is it ok to use a bad platform for good? Is that even ethically possible? If you’re using the platform, are you not tacitly endorsing the business model? In light of what’s going down these days, does it make any sense to use tools ultimately designed to addict us with no concern for the outcome, by entities that only care about ad revenue? Can you institute change from within? Can you use the tools of your oppressors to facilitate revolution? I don’t know. I know I struggle with using this no matter how much warm fuzzy bike content I can pump out. There is a MUCH larger conversation that we need to have today, and it can’t – and shouldn’t – be had here. If you do one thing today, think about that – don’t blindly use these tools. Think. We also rode bikes, got dirty, drank coffee, ate peanut butter and jelly sandwiches, fought off pheasant and in general had the best time we possibly could conceive of having within those moments. And I took this one picture that really won’t convey that at all, but if you’re like me, one of the reasons I AM still on this platform is because very often, I’ll crack open this app and see something someone else has posted that will instantly remind me that I need to put the phone down and be somewhere else. That’s the revolution.

Gerry McGovern on ‘FANG’

Around 10 years ago I was able to attend a seminar locally given by Gerry McGovern about effective web content and site architecture that was very informative and to this day still impacts how I look to structure websites for clients when I sit down to design them. Since then I’ve subscribed to Gerry’s email newsletter which focuses primarily on marketing, strategy and best practices with a particular emphasis on the Web.

I always find it informative and entertaining. I specifically enjoy his ‘rantiness’ in some cases and his complete lack of hesitation to call out anyone he thinks is guilty of either foul play or could be doing something better. I consistently find something useful to take away. His missives are succinct, well-written and easy to read – and aren’t bogged down with a bunch of technical terms, making them interesting to even those not immediately in the marketing industry.

Today’s edition hit my inbox and I find it right on point. Stuff to think about for Regular Joes/Janes here as well as marketing and web industry-types.

“FANG stands for Facebook, Amazon, Netflix,…FANG is sucking up all the data into which it can sink its teeth. It’s sifting, organizing, and then presenting that data in often easy-to-digest bites. Often, it’s easier to get an answer from Google than going to the government site that created the data from which the answer is built.”

“The interface is the product. The interface is the service. FANG wants to own the interface for everything. All the boring, necessary, costly stuff that make societies work will still be left to governments. But the public won’t see that effort. They’ll just see the cool FANG interface and wonder why governments can’t be like that.”

Read the full post, ‘FANG is Coming for You’, over on Gerry’s website.