“By requiring Rogan’s listeners to use the Spotify app to tune in, the company gains far deeper data about who, when and where their audiences are; that, in turn, can be fed through to advertisers, who are more likely to pay higher rates if they can be assured that the target audience is listening. Control of the player also allows Spotify to vary the advertising to the audience, again increasing revenue.”
This is unfortunate. I understand the need for these podcasters to generate revenue for their shows – they deserve something for their effort and advertising is one way to do that, however I prefer the more direct ‘donation/subscription’ model of someone like Sam Harris – where I feel I’m more directly supporting the person and their work vs. paying a large corporation who’s going to track my actions and advertise back at me. There are several other people on the internet who’s work I feel I directly benefit from and therefore I’m happy to support directly – Brad Warner and Ben Weaver among them. This move by Spotify will effectively position it as the Facebook of Podcasting. 99% of people probably won’t care – and to me that’s part of the problem.
I’d never used Spotify for several reasons, I am happy with Apple Music and I didn’t like their app/interface. This gives me one more reason to opt out. It will be a shame because if/when Rogan’s show goes exclusive on the platform, I’ll miss it.
I was sitting looking across this river yesterday morning from the exact same spot and it was so foggy I could barely see the riverbank nearest to me, yet today clear as a bell. One thought I had is that damn, the early settlers and indigenous folks who used to canoe across the river must have had a hell of a time on days like that when getting out into the middle of the river would mean not being able to see either side.
Whatever challenges I face today, I can take solace that paddling endlessly lost in the middle of a foggy river won’t be one of them. Then I realized everything is falling apart. I was reminded that everything is in a constant state of change. Even things I think of as ‘permanent’ and solid – rocks, steel, my coffee cup – it’s all disintegrating at various rates. Our bodies – even our thoughts and brain chemistry, all constantly changing. I’m collecting cosmic ‘stuff’ from everything around me. If everything is in a constant state of falling apart, where is substance? Where is truth – what is real?
As usual, my favorite punk rock buddhist monk, Brad Warner, saves the day on this one. “Life is just action in the present moment. […] The only real facts are those at the present moment. […] The world where we live is existence in the present moment.” That’s it. The only thing that is ‘real’ is this moment. Reality is THIS moment. And the next one, and so on.
Maybe you’re having a real shitty time right at this moment. Don’t worry, that’s gonna change, give yourself a moment. You don’t have to worry about it, there’s no stopping it, instead realize and accept what is. And while you’re doing that, Brad again points out “You are not just a thing that inhabits this moment. You ARE this moment.” In this moment, “There is one thing, the Universe” and “The truth of the Universe IS the Universe itself.”
You are a part of the whole process – the whole changing Universe – not separate from it. You are exchanging material with the rocks, the trees, the water, animals and even the garbage rotting in that can over there. So, uh, yeah. What do you guys think about when you’re sitting drinking coffee looking at the river?
“Sit down, shut up, and watch yourself for awhile, every single day until you figure out what the hell is going on – well, you’ll never figure out what the hell is going on by the way – just a hint to the wise, but that’s a better strategy than hitting someone up with my opinion on it, and taking a stand. My taking a stand is taking a sit – and you can join me by sitting here like this for awhile.”